Frequently Asked Questions
Answers to the most common questions about ClickDetective™
If you are an existing customer and have questions about setting up ClickDetective, please log in and refer to the Help section - Support FAQ. |
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How much does it cost? |
There are a number of ClickDetective™ pricing plans to suit businesses of all sizes. The CD Standard pricing for is shown on the panel on the right. For volume user and unlimited pricing, please contact us |
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How do I sign up for the FREE trial? |
Simple. Just complete the Registration Form and supply some basic details of your web site and PPC advertising, which must be current and active to qualify for the free trial. We will validate your application and send you a username and password. Your application will be acknowledged immediately but please allow up to two working days for it to be validated. Note that the 10 day free trial period starts from the first click through recorded, not from when you first register. |
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How easy is it to set up? |
Once you have registered your web site with ClickDetective it's a 3 step process:
See also: How do I configure my PPC campaign for ClickDetective tracking? |
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How do I pay? |
When you decide to become a paying subscriber, we require you to nominate a personal or corporate credit card to which we will charge the relevant monthly subscription and top-up charges (if applicable). Your monthly billing cycle is determined by the date on which you first activated your ClickDetective subscription. ClickDetective advance monthly subscription, plus any topup charges from the preceding month, will be charged automatically to your credit card on the same date each month. ClickDetective pricing packages include a number of inclusive monitored click-throughs. You will be notified by email if the inclusive number of click-throughs in your chosen package is likely to be exceeded. You then have the option of purchasing topup click-throughs or upgrading to a higher package. If you choose not to upgrade or topup, ClickDetective will not report click-throughs beyond the inclusive number. Unused topup click-throughs are carried over to the following month. ClickDetective subscription and charges are expressed in US dollars, Euros or UK pounds. Customers outside these currency zones will be charged in US dollars and the amount shown on credit card statement will be in the local currency at the prevailing exchange rate, as determined by the credit card company. |
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How long are my visitor stats maintained on-line? |
Your visitor stats are maintained for a minimum of 90 days. However, you can create a local backup copy of the current database at any time |
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What exactly is click fraud? |
The widespread phenomenon of repeat clicking of Pay-Per-Click ads and sponsored links for a mischievous or fraudulent purpose is often referred to as “click fraud”. We prefer to use the term “click abuse”, which covers all forms of spurious repeat clicking, innocent or otherwise. In all cases, the effect on your advertising budget is the same, whatever the motives of the clicker. At ClickDetective we have identified two categories of repeat clicker; the naive clicker who may mean you no harm but who, through laziness or ignorance, keeps using your expensive ad as a way back your site. The second category of repeat clicker is the one you are probably more concerned about. This is the ‘serial’ abuser of your ad, somebody who comes back to your ad time after time - for instance, because they are a competitor who wants to use up your daily budget - or because they can make money by clicking commission-paying ads on a search engine affiliate site. This abuse can cost you a lot of money and may result in your ad not being seen by genuine buyers. |
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How does ClickDetective detect click fraud? |
ClickDetective uses sophisticated tracking mechanisms to determine whether visitor behaviour is normal or abnormal. If suspicious activity is detected on any of the monitored landing pages, an email is immediately sent to the admin contact of your account. You can then decide to suspend the PPC campaign, notify the search engine, report abuse to an ISP and so on. ClickDetective provides a set of standard tabular reports showing the key visitor metrics and these reports can be used as supporting evidence in your communications with the Search Engine Provider, ISP, etc. |
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How do visitor alerts work? |
After a visitor has returned to a monitored page a pre-defined number of times over a given time period (default 3 times in any one day) the ClickDetective Level 1 alert is shown. All alerts are optional - you don't need to show any visitor alerts if you choose not to. You can also choose to be notified by email when a visitor alert has been issued. It is also possible to monitor repeat clickers discretely without alerts, by means of ClickDetective's real-time click-through reports. |
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There are a further two levels of optional visitor alert. The standard Level 2 Alert lets the visitor know that the link is a monitored link and subject to access restrictions. The standard Level 3 Alert presents an "Access Denied From This Location" message (but allows the visitor to cut-and-paste the URL of the landing page directly into their browser's address bar). |
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How do I configure my PPC campaign for ClickDetective tracking? |
Once you have inserted the ClickDetective code snippet into your landing page and uploaded it to your web server you are ready to activate ClickDetective tracking. To do this you need to modify the destination URL of your ad in the Account Management section of your PPC account by adding a campaign ID on to the end of it. If you don't know how to do this, see instruction for the different search engines below. Example of a destination URL:
Example of modified destination URL:
Instead of 'mycampaign' you could assign a meaningful campaign ID to each campaign - e.g. by source such as 'google', 'overture', etc or by category - e.g. 'shoes', 'redshoes', etc or both, like 'google:shoes', 'overture:shoes', etc. Google Users: Log into your account and click the "Campaign Management" tab if it is not already selected. You need to locate the ad that you want to track by clicking the appropriate "Campaign Name" and then the "Ad Group Name" that contains your ad. You will see a list of keywords and, just above that list, an example of your ad as it would appear in the search results. Click "Edit". Leave the "Display URL" unchanged but modify the "Destination URL" as described above. Click "Save changes" and repeat this for every ad that you want to track. Overture Users: Log into your account and click "Manage Precision Match" at the top of the page. Then, on the line below this, click "Manage Listings". In column 1, identify the keywords that are associated with your ad: clicking the keyword brings up the "Keyword Detail" window. Modify the "URL" for this keyword as described above and then press "Submit" to submit the changes.HINT: If you have a large number of keywords that share the same URL (landing page), check the box alongside each keyword that you want to edit and then click the button marked EDIT LISTINGS at the top of the column. On the next page, click "Modify Listings" to bring up the Modify Listings window. Modify the URL for the first keyword and then click "Copy URL Down to All". Scroll to the bottom of the page and click "Submit" to submit the changes for all keywords. Other PPC: Please consult the user documentation for your PPC provider. |
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Do you operate a partners or affiliates program? |
Yes. We are actively seeking partners who advise their clients on PPC marketing or manage PPC campaigns on behalf of their clients. |
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What are your Terms & Conditions? |
By agreeing to the free trail and/or becoming a paying subscriber to ClickDetective, you implicitly accept ClickDetective's Terms & Conditions (Ts&Cs). Please read the Ts&Cs (requires Adobe PDF Reader) before completing the ClickDetective Registration Form. Download Adobe PDF Reader |
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