ClickDetective™

Fine tune your PPC advertising, significantly improve your ROI

ClickDetective™ helps you get the most out of your advertising budget:

• Eliminate undesirable or unwanted affiliate sites
• Determine how accurately your sponsored keywords, ads and landing pages relate to the actual search terms used
• Refine your keywords for better targeting. Eliminate wasted and irrelevant search terms by specifying negative keywords
• Re-word your ads for better relevance and higher visibility
• Spot new market trends and opportunities!

Here's an example: A ClickDetective™ customer noticed that his ads were appearing on several affiliate sites that he considered highly unsuitable - even though he had set up his account to exclude "content" sites. He took this up with the search engine - the end result: a rebate of several thousand dollars, a reduction of 30% of overall daily spend and virtually no impact on sales!

When you know exactly what your visitors are searching for, you can save large chunks of your budget by improving the wording of your ads and landing pages to make them more relevant.. and you can exclude irrelevant search terms by defining negative keywords.

Here's another example: A print services company selling high quality digital document printing to financial and legal firms, signed up to ClickDetective and immediately saw that 50% of its click-throughs were coming from people looking for digital photo, t-shirt, cheap business card printing and so on - the end result: 173 negative keywords added; improved wording of the ad and a twofold increase in sales for the same daily budget!

With ClickDetective you can ensure that your customer is actually in the market for what your are selling and - here's a real competitive advantage - you may even spot a market trend or opportunity that your current ads are not addressing!