ClickDetective™

The benefits of knowing who and why

• The Search Engine or other site where your ad appeared
• The location of the person who clicked your ad, and
• The actual search term your visitor used

By knowing where your clicks are coming from you can build a picture of which search sites are productive and which sites are not.

When you know exactly what your visitors are searching for, you can improve the wording of your ads and landing pages to make them more relevant or you can exclude irrelevant search terms by defining negative keywords. You may even spot a market trend or opportunity that your current ads are not addressing!

More on: Campaign Management

ClickDetective tells you the IP address of each visitor. The IP address can reveal the geographic location of the visitor and the name of the organization the IP is registered to - for example, an Internet Service Provider, company, government department, academic institution, etc. So, if you are worried about potential click fraud or other forms of abuse, ClickDetective can provide you with the evidence to help combat it.

More on: Click Fraud